“The result was brilliant and looks so impressive.”
My first task was to update an existing advert to use in a local theatre programme that I was also producing. Taking my inspiration from her ‘Walk On Velvet’ tagline, I introduced a soft velvet strip to help catch the eye with a bright pop of a sensual colour.
As part of the process, we also purchased the specific font used for ‘Foot Health Care’ as this captured a gentle but fluid tone.
Along with various minor updates to appointment hours, I also then produced a gift voucher in the same style for my client to offer to their customers.
Eventually, my previously ‘mobile’ client was able to acquire their own clinic space and I was asked to design signage and window vinyls with the new title ‘Foot Health Clinic”.
In order to sufficiently expand the ‘feet’ image, I tracked down a high resolution stock image for my client. I also photographed some new velvet images to ensure a high resolution and secure copyright.
To help my client, and the printers, to visualise the proposed signage, I photoshopped the new artwork into some images of the shop front.
At this point, it was also decided to choose a simpler, more legible font, for the main title, to help passers-by to read the signage clearly.
Since then, I have designed an A3 window sign for the door and a handful of simple updates to the advert.
“I contacted Alix to design a sign and flyer for my new clinic. The result was brilliant and looks so impressive. Alix is so easy to work with and comes up with great ideas for artwork and colours. I have no hesitation in recommending her services.”
Alison Matthews-Savage, Foot Health Clinic